CORPORATE BRAND IDENTITY AND SERVICE QUALITY IN HIGHER EDUCATION MANAGEMENT

Corporate Brand Management in Higher Education: The Case of ERAU

Brand management in higher education: The University Brand Personality Scale

Article history: Received 1 March 2015 Received in revised form 1 November 2015 Accepted 1 December 2015 Available online xxxx Many universities leverage symbolic qualitieswith the potential of creating a brand personality useful in competitive differentiation. Drawing on a series of qualitative and quantitative studies consistent with psychometric scale development procedures, this study devel...

Globalization and dilemma of management of quality in higher education

The purpose of this paper is to explore the effects of globalization on management of quality in higher education. A Meta-evaluation methodology is used to see how much the current research-supporting hypothesis is related to divergence, convergence or meso of quality management in higher education. In the light of three debates related to the nature of globalization, consequences of globalizat...

Do Corporate Social Responsibility, Service Quality and Customer Satisfaction influence Brand Loyalty?

The Coronavirus (Covid-19) has become a threat to the world. The government has implemented various policies to prevent its spread, such as self-isolation, social distancing, etc. The regulation turned out to pose a big threat to many companies, especially in the retail sector. To survive in a pandemic, the company needs to ensure brand loyalty as an important factor in maintaining company stab...

service quality evaluation of teaching-learning system in higher education

purpose: to provide a model for measuring the services quality from the views of student as the main customer in e-learning institutions with regard to the special features of this university and e-learning approach. methods: in this study, after reviewing the literature on service quality in different areas, 42 main factors affecting the quality of e-universities service has been extracted and...